Digital Analytics

Digital Analytics helps political parties understand content consumption patterns and responsiveness on social media platforms like Facebook, Instagram, Twitter, and YouTube. Social media networks use AI and algorithms to tailor content to individual voters based on browsing history, interests, and content consumption patterns. Leadpac Digital Analytics Services, a political consulting firm in India, offer three types of analytics to aid in political campaign management.

As a political consulting firm in India, we offer three types of analytics for political campaign management: 

  • Descriptive Analytics

  • prescription Analytics and

  • Predictive Analytics

Descriptive analytics examine visitor metrics and characteristics, while predictive analytics predict voter favorability using big data. Prescription analytics analyze insights, allowing politicians to modify content strategies for better results. With a network of top political consultants and strategists in India, successful campaigns involve establishing a mission, understanding voter segments, budgeting, selecting media, focusing on voter involvement, and conducting surveys.

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